Privacy Notice (“we", "us", or "our") is committed to protecting the privacy of your personal information. This Notice discloses the information practices for this website, including what type of information is collected and tracked, how the information is used, with whom the information is shared, and how the information is protected. If you do not agree to the terms of this Notice, please do not use the website or the relevant services.

We process personal data on our Website strictly in accordance with the applicable legal provisions and, in particular, in accordance with the requirements of the EU General Data Protection Regulation (hereinafter: GDPR), applicable throughout Europe Union.

Data Processor is operated by MEDIA.BG GROUP Limited. Our registered address is

MEDIA.BG GROUP Limited,23 Drazki str., 9000 Varna, Bulgaria

General Information

Personal Data is data which can identify you, directly or indirectly, either from that data or from that data combined with other information that is in, or is likely to come into, our possession; it includes data such as your name, your location or online identifiers.

When you visit our website, we automatically collect the following information (including Personal Data):

data about your visit, including page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page; and

technical data, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

Personal Data We Process and Why

We collect and process the following types of information about you:

1. Use of Our Website

Through your use of our website, we may also gather certain information about your use of our website. We collect and store certain other information automatically whenever you interact with our website. This may include:

  • your IP address,
  • browser information,
  • date and time of access,
  • your own campaign ID,
  • reference site domain name.

This information is used to analyze and improve our website; to personalize the website and our communications with you. Our legitimate interest follows from these purposes of data collection.

2. Newsletter Registration

If you have provided your consent to do so, we will use your identity, contact information and preferences to send you marketing communications by email about our products and services, including our newsletters and details of special offers and promotions which we think might be of interest to you.

We use the double opt-in process to verify the email address used to subscribe to our newsletter. We store the information collected during this process only for purposes of documentation and proof. This includes:

  • The email address you provide,
  • The date and time of registration,
  • The date, content and time of the confirmation email,
  • The IP address of the device used for the confirmation,
  • The usage data (e.g. if you opened the Newsletter) and
  • The date and time of your confirmation

We store this information as long as you are signed up in order to prove the legality of sending the newsletter. In case you unsubscribe from the newsletter, we retain the information for the period specified by law.

You can withdraw your consent at any time with effect for the future. Simply click on the unsubscribe button in the respective e-mail or send us an e-mail to [email protected].

3. Contact Form

For customer support purposes, we offer you the option of submitting individual queries via our contact form. If you decide to send us an enquiry, we will process the following data:

  • surname and the given name provided,
  • subject of the request,
  • email address provided,
  • the request you have made,
  • IP address of the device used,
  • date and time of the enquiry.

This processing is necessary in order to respond to any queries or provide you with information, products or services that you request.

4. Artists Information

In order to promote a work of art throughout our platforms, we will need the following data from the artist:

  • artist's name,
  • email address provided,
  • link to his/her portfolio (Twitter, Instagram etc.).

This processing is necessary in order to promote a work of art submitted by an artist and displayed on our Website.

Data Retention and Deletion

We will retain your information for as long as your account is active or as needed to provide you with services. We will also retain your information as necessary to comply with applicable legal obligations, to resolve disputes, and to enforce our agreements.

We securely delete or block your personal information from our systems when it is no longer needed.

Information Security

We have put in place a variety of security measures to protect the personal information we collect about you from being accidentally lost, used, or accessed in an unauthorized manner, altered or disclosed. Some of the safeguards we use are firewalls and data encryption.

To protect the security of your information during transmission, we use Secure Sockets Layer (SSL) software, which encrypts information you input. Most browsers will give a visual indication of when your connection is secure.

Transfer of Personal Data

Your personal data may be transferred outside of the country from which it was originally collected and may be shared with third parties located in other jurisdictions, including those that do not have similar data protection laws. All international transfers of personal data will be made in accordance with applicable data protection laws.

We don't sell, trade, give away, or rent your personal information to any company.

Privacy Rights

You have the following rights with regard to your personal information:

  • Access. You have the right to access data we store about you.
  • Modification or deletion. You have the right to request that we modify or erase any personal data that we hold about you (unless we have the legal right or obligation to retain it.
  • Restriction. You have the right to limit your use of personal information if the data is inaccurate, our use of the information is unlawful or if we no longer need to use the data for the purposes for which we store it.
  • Data transferability. You have the right to obtain personal data we hold about you, in a structured, electronic format, and to transmit such data to another data controller.

To assert your rights, please reach the office by email at [email protected].

Third Party Websites and Their Own Policies

At times, we may provide links from our website to other websites and applications operated by third parties. These links are provided only for your convenience and do not imply any endorsement of the activities of such third party websites or any association with their operators. We do not control these platforms and are not responsible for the processing of personal data taking place on them or their respective privacy policies. We strongly encourage you to review the privacy policies and terms and conditions of any third-party websites and applications before using them.

Cookies & Plugins

As is true of most websites, we collect certain information automatically and store it in log files. We use cookie technology for that. A cookie is a small text file that is used to store information on your browser or your computer's hard drive when you visit a website. Cookies do not cause any damage to your device, nor do they contain any viruses, Trojans or other malware.

With the help of cookies, we sometimes collect non-identifiable information from your visits to our website to help us provide better customer service.

Our Website contains third party cookies. Please find the details below:

Google Analytics

In order to ensure that our website matches your preferences as closely as possible, we use Google Analytics analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”) on the basis of Article 6, Paragraph 1, lit. f) of the GDPR. With its help we identify popular areas of our website. Based on that analysis, we improve what we offer you.

The information collected with the help of Google Analytics cookies is as follows:

  • Browser type/version,
  • device name,
  • operating system used,
  • referrer URL (the page previously visited),
  • keywords/specific search enquiry,
  • service provider,
  • host name of the accessing computer (IP address),
  • time of the server request.

If you do not wish us to use the above-named analytics tool to collect and analyze information about your visit to our Website, you may permanently object to the practice (opt out) at any time. You can object the installation of cookies by setting the browser software accordingly.

You can prevent your information from being transferred as well as collected and processed by Google. Google provides information about this at the following link:

iCard Direct

To provide you with fast, simple and secure payment solutions, we integrated an iCard plugin on our Website. iCard is a payment processor that allows an immediate money transfer for the items that you want acquire. iCard is operated by iCard AD, Company number 17532580, with seat and registered address in Business Park Varna, building B1, Varna 9009, Bulgaria.

iCard processes the following personal data:

  • Your name and surname,
  • your credit/debit card number, CVV code and date of issue,
  • device ID,
  • address,
  • phone number.

You can check out their privacy policies at the following link:

We process the abovementioned data based on art. 6 (1)(b) of GDPR because it is necessary for the performance of a contract to which you are a party.


We may revise this Privacy Notice from time to time. When we post changes to this Notice, we will revise the "last updated" date at the top. We encourage you to periodically review this Notice to remain informed of how adidas is protecting your information.

The updated version of the Notice will govern our processing of your personal data and will always be available at

Last updated: 26.04.2023